Vijay’s “Leo” Set to Erupt the Box Office with Record-Breaking Pre-Sales Ahead of Release

"Leo" has already amassed a staggering Rs. 160 crore in advance bookings worldwide, setting a groundbreaking precedent in the realm of Kollywood.

  • Maheswara Rao Nadella | Publish Date - October 18, 2023 / 01:16 PM IST

Anticipation and excitement are reaching a fever pitch as the highly awaited Vijay starrer “Leo” prepares to set the box office ablaze upon its imminent release. The film’s global premiere, scheduled for tomorrow, is already creating seismic waves in overseas markets, including North America, Europe, and the Middle East, with premiere shows today.

Staggering the industry with its unprecedented pre-sales, “Leo” has already amassed a staggering Rs. 160 crore in advance bookings worldwide, setting a groundbreaking precedent in the realm of Kollywood. Breaking down the pre-sales figures, Rs. 87 crore has been generated from within India, with an additional Rs. 73 crore (USD 8.75 million) pouring in from overseas markets, underscoring the film’s overwhelming global appeal and widespread anticipation.

In its home state of Tamil Nadu, “Leo” has shattered pre-sales records, crossing the Rs. 50 crore mark for the four-day weekend. While the current regulations restricting show timings to commence from 9 AM have posed some challenges, the film’s steadfast momentum indicates a substantial surge in box office figures, with a projected crossing of Rs. 100 crore milestone within the initial days of its release.

Emphasizing the film’s pan-Indian appeal, “Leo” has also left a significant impact in states like Kerala, Karnataka, and the Telugu regions, where it has swiftly emerged as a major box office contender, poised to surpass existing industry benchmarks and emerge as the preferred choice for audiences over the upcoming weekend.

As the stage is set for the grand unveiling of “Leo,” all eyes are on the film’s reception among audiences, with industry experts highlighting the critical role of word-of-mouth in shaping the film’s trajectory in the long run. Amidst the burgeoning box office figures and global pre-sales success, the true litmus test for “Leo” lies in its ability to resonate with audiences, potentially paving the way for a legendary box office run that is poised to redefine industry standards for years to come.

With the anticipation at an all-time high and the fervour continuing to escalate, “Leo” is positioned to make an indelible mark in the annals of Kollywood history, setting new precedents and redefining benchmarks for cinematic excellence and commercial success.

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