Telugu Film “Baby” Receives Positive Response, Secures Streaming Rights on Aha

Aha has acquired the streaming rights for "Baby" for a significant amount, ensuring that fans will have the opportunity to watch the film from the comfort of their homes.

  • Maheswara Rao Nadella | Publish Date - July 15, 2023 / 05:18 PM IST

“Baby,” a Telugu film directed by Sai Rajesh and featuring Anand Deverakonda, Viraj Ashwin, and Vaishnavi Chaitanya in the lead roles, hit theatres worldwide on Friday to positive feedback from early screenings. The film has also secured streaming rights on the Telugu OTT platform Aha, further expanding its reach to digital audiences.

Aha has acquired the streaming rights for “Baby” for a significant amount, ensuring that fans will have the opportunity to watch the film from the comfort of their homes. The movie offers a fresh perspective on modern relationships and boasts notable performances from actors like Harsha Chemudu, Naga Babu, Lirisha, Kusuma Degalamarri, Sathvik Anand, Babloo, and others.

According to reports, early trends from Friday screenings indicate that audiences were deeply impacted by the film’s unconventional climax. Anand Deverakonda, Vaishnavi Chaitanya, and Viraj Ashwin deliver exceptional performances that have garnered praise. While the emotionally resonant second half of the film strikes a chord with viewers, there is room for improvement in the slower-paced first half to enhance the overall impact, as mentioned in the reports.

“Baby” has made an impressive start at the box office, grossing Rs 7.1 crore, which includes revenue from Thursday’s paid premieres. This achievement is particularly significant for a small-scale film. Industry experts predict that the movie is likely to reach the breakeven point by the weekend and may even start generating profits as early as Monday.

Produced by SKN and featuring music by Vijay Bulganin, “Baby” presents a sophisticated portrayal of contemporary relationships. With its release in theatres, fans now have the opportunity to witness exceptional performances and engage with the thought-provoking narrative that “Baby” has to offer.

As the film continues its theatrical run, the positive response from early viewers and the acquisition of streaming rights on Aha indicate that “Baby” is poised to make a lasting impact on both traditional and digital platforms. Audiences can look forward to a compelling cinematic experience that explores the complexities of modern relationships uniquely and engagingly.

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