SS Karthikeya Reveals the Actual Oscars Campaign Budget of RRR Amid Rumours

After the massive success of RRR at various international film awards ceremonies, including the Oscars 2023, reports emerged claiming that the film’s team had spent a whopping Rs. 83 Crore on the Oscars campaign. However, SS Rajamouli’s son and RRR’s assistant director, SS Karthikeya, has now come forward to clear the air and reveal the actual campaign budget of the film.

Karthikeya rubbished the rumours that suggested the RRR team spent a vast amount on the Oscars campaign and stated that they did have a publicity budget, but it was a much lesser amount. “We wanted to campaign for the Academy Awards, and we did everything according to the plan. It is a big joke that we can buy an Oscar Award if we give money. Everything there is done according to a process,” he said.

Moreover, Karthikeya revealed that the planned budget for the campaign was Rs. 5 Crores, and they wanted to spend it in three phases. They spent Rs. 3 Crores in the first phase and increased the budget after the nominations. The final campaign cost them Rs. 8.5 Crores.

The magnum opus RRR, directed by SS Rajamouli, made history as the first-ever Indian production film to win an Oscar Award for Best Original Song with ‘Naatu Naatu.’ The film received enormous love and appreciation from the audience worldwide. Despite rumours and speculations, Karthikeya has now revealed the actual Oscars campaign budget of RRR, putting all rumours to rest.