Salman Khan’s “Kisi Ka Bhai Kisi Ki Jaan” heavily relies on spot bookings, advance bookings below expectations

Salman Khan is all set to entertain his fans with his action-packed film “Kisi Ka Bhai Kisi Ki Jaan,” which is slated to release on Eid. The Farhad Samji is directorial and has sold around 60,000 tickets in three national chains – PVR, Inox, and Cinepolis – for the opening day. However, the bookings are below expectations as the film should have hit 80,000 tickets in the chains at the worst.

The trailer failed to create the right amount of excitement in the multiplex audience, making the film heavily depend on spot bookings to take a fair start. The target for “Kisi Ka Bhai Kisi Ki Jaan” is an opening day of Rs 15 crore and then shows gains on the second and third days, taking the weekend total in the vicinity of Rs 65 to 70 crore.

Despite the Pre-Eid factor, the bookings should have been better by at least 25 to 30% in national chains. The film has decent movement in the non-national chains and the single screens, and these centres have the potential to push the film to a start in the Rs 15 crore range. The Salman Khan factor is helping it get footfalls outside the national chains.

The all-India advance for “Kisi Ka Bhai Kisi Ki Jaan” for the opening day should be in the vicinity of Rs 3.5 to 4.00 crore, with the weekend advance falling in the 6.5 crore range. A lot for “Kisi Ka Bhai Kisi Ki Jaan” will depend on the talk in the mass belt, as appreciation in this audience is a must for the film to have long legs at the box office.

The film has a free run at the box office, and all it needs now is appreciation from the audience. The negative, however, is the over-the-top treatment of emotions in the trailer, which isn’t exactly the taste of metros in today’s time and age. The music too hasn’t done the trick, barring “Naiyo Lagda,” which created the right noise, especially in the mass belts.

The fate of “Kisi Ka Bhai Kisi Ki Jaan” in the long run would depend on mass appreciation, and we shall get a clear picture of this by the jumps on Saturday and Sunday followed by a hold on Monday and Tuesday. The hope is for the Eid period to get the loyal Salman Khan audience to the cinema halls, but the fate would depend on what happens during the Eid period.

“Kisi Ka Bhai Kisi Ki Jaan” heavily relies on spot bookings, and the film’s fate will be determined by the mass appreciation it receives.