Rishab Shetty’s Advocacy for Kannada Films and “Kantara Chapter 1” Buzz
Rishab Shetty lamented the rejection of Kannada films by OTT platforms, attributing it to the perceived lack of success of commercial Kannada cinema.
Maheswara Rao Nadella | Published On: Nov, 29, 2023 | 04:14 PM
Rishab Shetty, the celebrated actor-director behind the blockbuster “Kantara,” recently voiced his concern at the 54th International Film Festival of India (IFFI) in Goa regarding the treatment of Kannada films by OTT platforms, expressing dismay over their rejections.
Rishab Shetty’s Disappointment with OTT
During an interaction, Rishab Shetty lamented the rejection of Kannada films by OTT platforms, attributing it to the perceived lack of success of commercial Kannada cinema. He urged sponsors to acknowledge and support Kannada films, emphasizing the audience’s previous support at platforms like NFDC Film Bazaar.
His steadfast commitment to Kannada cinema was evident as he turned down offers from other industries post the success of “Kantara,” affirming his loyalty to the Kannada audience.
Focus on Quality Content Regardless of Language
Shetty stressed the importance of quality content, expressing confidence that audiences appreciate good content irrespective of language barriers. He reiterated his dedication to Kannada cinema, particularly with the focus on the forthcoming project, “Kantara Chapter 1.”
“Kantara Chapter 1” Unveiled:
- The prequel to the 2022 blockbuster “Kantara,” written and directed by Rishab Shetty, delves into the origins of folklore set in 301 AD.
- Despite OTT challenges, “Kantara” garnered significant acclaim, recently receiving the prestigious Silver Peacock Award at the IFFI Awards.
- The first-look teaser of “Kantara Chapter 1” went viral, sparking excitement among fans. The prequel’s shooting has commenced after a muhurat ceremony, with a slated release in 2025.
Rishab Shetty’s unwavering commitment to Kannada cinema and the fervour surrounding “Kantara Chapter 1” showcases his dedication to creating impactful and resonating storytelling within the industry.
Also Read: Rishab Shetty’s Kannada Blockbuster “Kantara” and His Dedication to Kannada Cinema