“Salaar: Part 1 – Ceasefire”: Budget, Screen Counts, and Unforeseen Theater Dilemma
Prabhas-Starrer "Salaar: Part 1 - Ceasefire" - Runtime, Budget, Screen Counts, and Unexpected Cinematic Feud
Maheswara Rao Nadella | Published On: Dec, 21, 2023 | 11:58 AM
Runtime and Certification
“Salaar: Part 1 – Ceasefire,” directed by Prashanth Neel, boasts a hefty runtime of 2 hours and 55 minutes, securing an A certificate due to intense action and violence, featuring Prabhas and Prithviraj Sukumaran. With a colossal budget of Rs 400 crores, this multilingual venture aims for a wide audience across Hindi, Telugu, Kannada, Tamil, and Malayalam languages.
Screen Counts and Theater Presence
Reportedly, the film has garnered substantial buzz, securing 6,78,292 tickets for its opening day across India, expected to grace around 6000 screens nationwide and an additional 1000 overseas, totalling a worldwide count of 7000.
Unforeseen Exhibition Hurdles
However, recent developments involving PVR Inox and Miraj Multiplex backing out from screening “Salaar” in Hindi-speaking regions have shaken the film’s distribution. This rift extended to the Southern states as well, where the filmmakers opted to withdraw from these exhibitors, alleging unfair trade practices in North India.
Impact and Exhibitor Loss
This sudden shift poses a significant setback for exhibitors as multiplex revenues typically contribute to approximately 30% of total income. The absence of “Salaar” in the Southern markets spells substantial loss for these exhibitors.
Cast and Film Dynamics
Apart from the stellar leads Prabhas and Prithviraj Sukumaran, the ensemble cast includes notable names like Tinnu Anand, Shruti Haasan, Jagapathi Babu, Bobby Simha, and others. “Salaar” pivots on the emotional bond between two best friends, serving as an action-drama film steeped in intense relationships.
As anticipation mounts for the grand release of “Salaar: Part 1 – Ceasefire,” unexpected rifts in the exhibition domain have added a layer of unpredictability. This film, boasting a massive budget, stellar cast, and extensive screen presence, faces unforeseen challenges on its path to cinematic glory.
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