Prabhas’ ‘Salaar’ Generates Buzz as OTT Streaming Rights Become a Hot Topic

Prabhas, one of India's most celebrated actors, is all set to grace the silver screen with his upcoming movie, "Salaar."

Maheswara Rao Nadella | Published On: Sep, 13, 2023 | 05:14 PM

Prabhas’ ‘Salaar’ Generates Buzz as OTT Streaming Rights Become a Hot Topic

Prabhas, one of India’s most celebrated actors, is all set to grace the silver screen with his upcoming movie, “Salaar.” Produced by Homebale Films and directed by the talented Prashanth Neel, this film has been a topic of discussion since its inception. With extensive production work already completed, “Salaar” is scheduled for a grand theatrical release on October 28th.

However, what’s currently making headlines is the fierce battle for the movie’s OTT streaming rights. Leading streaming platforms like Amazon Prime Video, Sony Liv, and Netflix are vying for the opportunity to stream “Salaar” to their subscribers.

This intense competition for streaming rights has further heightened the anticipation surrounding the film. Amazon Prime Video is rumoured to have made a whopping bid of 185 crores to secure the rights, while other streaming giants are not far behind, putting forth substantial offers of their own.

The ensemble cast, including Prabhas, Shruti Hassan, Jagapathi Babu, Prithviraj Sukumaran, and others, adds to the film’s marketability. With Prashanth Neel at the helm, known for his directorial prowess in the “KGF” franchise, “Salaar” promises to be a visual spectacle and a game-changer in the action genre of Indian cinema.

Prabhas, a crowd-puller in his own right, is poised to deliver a powerful performance in “Salaar,” which has further heightened expectations. With streaming platforms showing great interest in the film, it underlines the growing significance of digital platforms in the entertainment industry.

As the bidding war rages on, fans eagerly await the announcement of where they can catch “Salaar” from the comfort of their homes. This competition not only showcases the film’s blockbuster potential but also the evolving landscape of movie distribution in the digital age.

Stay tuned for further updates on the outcome of this fierce bidding war and how it will impact the film’s release strategy. “Salaar” is undoubtedly a film that has captivated both the audience and streaming platforms alike, making it a significant topic in the entertainment world.

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