Kriti Sanon Launches Beauty Brand “Hyphen” on Her Birthday

Bollywood actor Kriti Sanon has joined the league of celebrities entering the beauty industry as she unveiled her brand, “Hyphen.” Announcing her 33rd birthday via Instagram, Kriti expressed her joy and gratitude as she welcomed everyone to the world of Hyphen.

In her Instagram post, Kriti shared the first advertisement of her brand and wrote, “Hyphen is a hope of possibilities, opportunities, and of adding more chapters to life! Turning my obsession with skincare into a passion and then into a dream, a dream of getting a lot of amazing ingredients together to make power-packed products that work!”

Describing the brand’s vision, Kriti mentioned that Hyphen brings together the power of nature and the potency of science to deliver multiple benefits in each product. The brand aims to offer effective skincare solutions and encourages people to embrace the idea of having it all by simply “HYPHEN-ing” it.

Kriti expressed her gratitude towards the entire team of Hyphen and her co-founders who worked tirelessly to launch the brand on her birthday, considering it the best birthday gift ever.

Hyphen: Budget-Friendly and Environmentally Conscious

Hyphen sets itself apart as a budget-friendly beauty brand, offering products at affordable prices ranging from ₹449 to ₹649. The brand currently boasts four products that have been clinically tested, Peta certified, and vegan. Additionally, all Hyphen products are created with zero plastic footprints, reflecting the brand’s commitment to environmental sustainability.

In a message on the brand’s website, Kriti expressed that Hyphen was born out of her pure passion for skincare and a desire for constant growth. Each product in the brand’s lineup blends a combination of powerful ingredients from nature and science to address various skincare concerns effectively.

Upcoming Projects

Apart from her entrepreneurial venture with Hyphen, Kriti Sanon has an exciting lineup of films in her professional journey. She will be seen in the upcoming movie “The Crew” alongside Kareena Kapoor and Tabu. Produced by Ekta Kapoor and Rhea Kapoor, the film promises to be an intriguing addition to her filmography.

Moreover, Kriti has a couple of highly anticipated projects in the pipeline, including an untitled film with Shahid Kapoor and “Ganapathy,” co-starring Amitabh Bachchan and Tiger Shroff. She is also set to reunite with her “Dilwale” co-star Kajol in the maiden project titled “Do Patti,” which will be released on Netflix.

As Kriti Sanon ventures into the world of beauty with “Hyphen” and continues to captivate audiences with her diverse roles on the big screen, fans eagerly await her upcoming releases and the exciting products her brand has to offer.

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