Brands to buy 1,00,000 tickets for Shah Rukh Khan’s Jawan for their consumers

Earlier various brands were excited about the release of Karan Johar’s Rocky Aur Rani Ki Prem Kahani as multiple brands were ready to buy over 50,000 tickets of the film for their consumers and employees. And now, the same is with the release of the Shah Rukh Khan starrer Jawan.

A source close told to Bollywood Hungama that brands are excited about the return of Shah Rukh Khan to the big screen with Jawan. “The cities are flooded with co-branded hoardings – be it outdoor or buses and trains. The brands have done a huge tie-up with Shah Rukh Khan on Jawan, as they have taken the onus to promote the film as also partner to distribute tickets to their consumers.”

Reportedly, about 1,00,000 tickets are blocked by brands for the holiday period. “It’s a normal practice for brands to celebrate event films. This happened during Pathaan, though at a much smaller scale, it happened for Rocky Aur Rani Ki Prem Kahani and it’s happening for Jawan. Shah Rukh Khan, Aamir Khan, and Karan Johar are favorites of the brands when it comes to film releases. It’s basically a deal of SRK and the brands i.e., the brands that SRK is endorsing have partnered with Red Chillies on the marketing front for all SRK films,” the source added.

It is a trend from South which has made its way in the Hindi Film Industry. “Corporate bookings are official and happening in the industry for the longest time. It is self-buying of producers that is harmful, as the producers themselves put in the money to buy tickets without putting in the effort to fill the seats. However, with brands, it’s always a marketing exercise leading to the spread of word of mouth faster due to bigger sample size.”

For the unversed, the Atlee directorial film is ready to hit the big screen on September 7, 2023. The film stars SRK with Nayanthara and Vijay Sethupathi in the lead roles.