Alia Bhatt’s Ed-a-Mamma Clothing Brand to be Acquired by Mukesh Ambani’s Firm
Alia Bhatt, has not only won hearts with her impeccable acting prowess but has also made a mark in the entrepreneurial world with her kids' clothing brand, Ed-a-Mamma.
Maheswara Rao Nadella | Published On: Jul, 17, 2023 | 01:15 PM
Bollywood’s beloved actress, Alia Bhatt, has not only won hearts with her impeccable acting prowess but has also made a mark in the entrepreneurial world with her kids’ clothing brand, Ed-a-Mamma. The brand, known for its high-quality, sustainable, and affordable clothing options for children, has been capturing attention in the business realm. Now, as per recent reports from Economic Times, Ed-a-Mamma has caught the eye of none other than India’s business tycoon, Mukesh Ambani.
Alia Bhatt ventured into the world of entrepreneurship in 2020 with the launch of Ed-a-Mamma, aiming to fill the gap in the market for locally produced, top-notch children’s wear. Since its inception, the brand has garnered praise and popularity among parents seeking stylish and eco-friendly clothing options for their little ones. Operating primarily through online platforms, the brand has reached a wide customer base, including the children of her colleagues in the entertainment industry, whom Alia often surprises with her brand’s clothing.
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The news of a potential acquisition by Mukesh Ambani’s prestigious firm has sent ripples of excitement through the business world. If the deal materializes, it is seen as a strategic move for Mukesh and Isha Ambani, as it will further strengthen their foothold in the thriving children’s wear segment. Ed-a-Mamma’s focus on the age group of 4-12 and its recent expansion into a line for infants has made it a prominent player in the kidswear market.
As per reliable sources, talks between Alia Bhatt’s team and Mukesh Ambani’s company are currently in the final stages, with a deal expected to be signed within the next 7-10 days. Earlier this year, Ed-a-Mamma was valued at over INR 150 crore, but the proposed acquisition could see the brand fetching a price tag of around INR 300-350 crore.
Amidst her entrepreneurial endeavours, Alia Bhatt continues to reign in the acting world, and fans are eagerly waiting for her next big release. The talented actress is set to grace the silver screen in Karan Johar’s highly anticipated movie, “Rocky Aur Rani Kii Prem Kahaani,” alongside the dynamic Ranveer Singh and other notable actors in pivotal roles.
With her brand’s potential acquisition by Mukesh Ambani’s firm, Alia Bhatt continues to be an inspiration, not only for her stellar performances but also for her remarkable business acumen in the world of fashion and entrepreneurship.
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